Who We Are

Allpaws is a small online organisation which is driven by a passion for pets to have a healthy happy life. We believe pet parents shouldn’t be confused by marketing-driven messaging. We aim to provide clear, evidence based and independent information for Kiwi pet parents.

Our Mission

To provide Kiwi Pet parents with independent and helpful information to ensure their pets live a healthy happy live

Our Vision

Our vision is to reduce animal cruelty, lack of empathy for pets by providing easy to digest resources to pet parents who want the best for their New Zealand fur babies.

Our Values

Care: Care for our pets, people and industry
Trust: Be a trustworthy source of information.
Sense of Humor: Have fun in what we do, be light-hearted.
Connect: Create communities, partnerships and relationships with people that have common traits.