Peter Mitchell’s mission to lock in the goodness of raw nutrition, with the safety and convenience of dried food, led him to create the world’s first raw alternative air-dried petfood – a game-changing innovation that continues to lead the category today.
Even as the company has grown and expanded over the years, ZIWI® Peak has always stayed true to our founder’s vision and values. We believe in only using the most nutritious raw ingredients, sourced from sustainable, free-range farms.
Following Peter’s passion for New Zealand and its agriculture, we are kaitiaki – guardians of the land, sea, and its creatures, not just for today but for future generations.
The strength of the company is that we haven’t compromised. You can’t help but make good products if you stick to those philosophies.
PETER MITCHELL, FOUNDER
ZIWI® Peak began as one man’s quest to feed his own beloved dogs a high-quality alternative to over-processed pet food. Today it’s a quest shared by millions of pet guardians every day, all over the world. We’re so grateful for your support, and we promise to remain utterly dedicated to that founding vision – peak nutrition without compromise. It’s a commitment we pour into each and every bag.
